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Concentrated shampoo and conditioner bars contain essential oil and are available in plastic-free, recyclable paperboard packaging.
August 17, 2026
By: Melissa Meisel
Humble Brands, the Taos-based natural personal care company, enters hair care with bar soaps. Jason Momoa is an equity partner in the sustainable indie brand.
The new products include shampoo-and-conditioner duos in plastic-free packaging. The soaps are formulated with essential oils and are pH-balanced to 4.5–5.5, color-safe and free of silicones and sulfates.
Humble Brands also sells deodorant, body soap and lip balm.
Duane Primozich, CEO of Humble Brands, commented: “At Humble, we compete by subtracting. Personal care keeps adding steps, systems, and ingredients. We made hair care the way we make everything else: simply.”
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